Our Story

Let's face it, living anywhere "Downunder" is awesome, but when it comes to buying stuff from our friends on the Northern side of the equator, things get expensive really quickly.

This is where the Australia-Pacific expansion of the coolest Italian pop-culture brand in the world began: Making it more accessible to buy exclusive Hardcore Italians clothing and accessories without having to crunch the numbers on unfavourable exchange rates, outrageous shipping costs and long lead times as you wait to show your style and bust a few balls!

With local market insights and support and the grunt of the US parent, our aim is continually build the local offering for you to grab all of your favourite merch as well as some Australian/NZ exclusives designed specifically for our part of the world.

Be sure to keep checking back for updates to the range. Jump on the socials to quench your thirst for quality Italian cultural posts and join our mailing list so we keep you updated.

We're keeping it simple to begin with, but there's much more to follow into the new year!

Ciao!